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Sony currently in talks to sell off its PC division - various options are on the table

Are you enjoying ane of Sony'due south VAIO Windows PCs (such as the Sony Duo nosotros just reviewed)? If then, yous may be in for a bit of surprise when you hear that the company is possibly planning to sell off its PC segmentation. Sony's PC line has performed poorly for the company, particularly when compared to their gaming and abode amusement division.

Co-ordinate to reports from, Nikkei, the Sony Corporation has plans to sell off its PC division for up to l billion yen ($490 meg). Sony has been reported to be looking into either perchance selling the division off to a new company and then investing stake in the firm or forming a joint venture with Chinese PC manufacturer, Lenovo.

A Japanese NHK reporter voiced the original claim that a Lenovo articulation venture might be in the process on Sabbatum. Sony responded by saying that the NHK statement was inaccurate, but stated that the company was in fact looking at different possibilities for the future of their VAIO brand. Lenovo was not willing to give whatever official comment to news at this fourth dimension.

In a free study, Engadget states that they had spoken to a Sony representative who had said that the company was looking at various options for VAIO, only a articulation venture with Lenovo was not something that was currently on the table.

"A printing study on February one, 2022 stated that Sony Corporation ("Sony") is discussing with Lenovo Group ("Lenovo") the possible institution of a joint venture for the PC business organization. Equally Sony has announced previously, Sony continues to accost diverse options for the PC concern, simply the press report on a possible PC business alliance betwixt Sony and Lenovo is inaccurate."

Sony has always focused on higher end Windows PCs and has apparently been unable to hit the numbers to compete in the space without financial loss. Sony had made a comment that the possible modify of strategy for VAIO comes at a time when smartphones and tablets "bit away at its PC business concern".

There has been no concrete statement that VAIO will be sold off at this time, but Sony does not dismiss it as a possible selection. We look to see some restructuring of the brand' internal product strategy at the very least in the about future.

Are you currently a Sony VAIO user – how would you feel if they sold off the brand?

Source: Engadget, Nikkei; via Reuters

Source: https://www.windowscentral.com/sony-possibly-sell-pc-division

Posted by: leetersibithe1997.blogspot.com

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